Remember that people join MLM companies for their own reasons. However, the character or intention of a person will determine how far they want to go in MLM. Here are classic examples of different types of people:

(1) Genuine business opportunity seekers and builders
(2) Product consumers
(3) The supporters
(4) MLM junkies
(5) 001 syndrome

Genuine business opportunity seekers are the most important people in building a large MLM business. They are the bread and butter of your recruiting efforts. Not all are leaders but leaders are not born, they are developed. This group of people also can be product consumers.

Product consumers are people who join an MLM and buy from them because they like the product and enjoy the service of their upline. They are not necessarily genuine business opportunity seekers or builders, yet for many builders, a lot of their income will come from this group. The good thing about them is as they learn more about the product, the company, and interact more with their upline, their exposure to MLM grows and they might convert to opportunity seekers and then builders.

The supporters category is quite a mixed batch of people. When their close friends or relatives build an MLM, they will join under them to support their businesses. However, the consequence of that action varies according to the individual. For example, I would join my friend’s organization but it could be purely out of obligation and not for any genuine reason. This could potentially lead to resentment (when you mix business dealings with friendship), confusion and even loss of friends.

Others might even join to see if their friend or relative is involved in a scam to try and pull him or her out. In order
to prevent any potential disaster, make sure your intentions for joining an MLM are very clear cut.

MLM junkies are the sort of people who jump from MLM to MLM (some people even call them Multi-Level-Monkeys). They attend a talk, get hyped up about the opportunity, and build the business on euphoria. Sooner or later, they lose steam and find problems with the company (when the real problem is themselves most of the time) and jump to the next SMOKING HOT business opportunity.

It is not wrong to be a member of many MLM companies (depending on your budget). Bear in mind, certain companies discourage or even forbid you to join other companies (then their business practices should be examined). If you are a member of many companies, it is ok to do a good survey and attend trainings, but the key to remember is you must focus on ONE good MLM for the long run and the others can operate on a referral basis (like recommending a friend to buy a product from another company while primarily building one main one).

This leads us to one more category of people who could be MLM junkies as well – the 001 syndrome. Basically they want to be the first to start building a business in a brand new start-up. They want to be the pioneer. There are many pros and cons to assess about a new company like their background history, financial stability, and product market, rather than just focusing on the income potential.

There are many more challenges to be faced for people who are sponsored directly under the company and new companies
don’t usually have a time-tested workable system in place.

If you fall into one of the above categories (or even some or all of the above), these will give you a general guideline on how to improve your choice selection of MLM companies before we go in to the details about compensation plans and product demand. By knowing yourself better, you can do a better assessment.